This is beef tenderloin (a huge amount for $71). I bought it at Jungle Jim's for $9.99/lb. I have seen it go as low as $7.99/lb there. Jungle's does something others don't. Ask them to trim up the tenderloin and tell them you want to make meatloaf from the trimmings. It is the highest quality meatloaf you'll ever have. I used it for Italian meatloaf and got 2 meals just out of the meatloaf. We will have 2 very nice beef tenderloin dinners. Usually I have some leftover beef for a swiss cheese/ beef quiche. Without the quiche the breakdown is $17.75/ person, which is cheaper than getting beef tenderloin at a restaurant. And with this beef tenderloin recipe from the cook book... I submit better. Watch Jungle's for the lower price. (I have seen it as high as $13/lb.& as low as $8.99/lb - esp. around holiday/turkey time!) And enjoy a great tasting easy meal (s)! Here's the recipe:
Herbed Beef Tenderloin
1 whole tenderloin, trimmed
1 T. rosemary, ground in a coffee grinder
1-2 T. olive oil
2 tsp. sea salt, fine
4 cloves garlic, minced
2 tsp. black pepper
1 T. basil, dried
Take tenderloin and tie up kitchen string at about 1 1/2 to 3 inch intervals . Don't forget to tuck the thinner ends up under the meat and tie it for more even cooking!
Combine oil and garlic and brush it over all of the meat.
In a separate bowl: mix basil, rosemary, salt and pepper. Sprinkle it over all the meat and let it sit about 30 minutes (at room temperature). Place on a shallow roasting rack and bake, uncovered at 425 degrees for 45 minutes. I cook to 150 degrees, pull from the oven and wrap very tight
with foil. Let stand at least 10 minutes. When you let it stand the juices redistribute, so don't skip this step!